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Defining promotion objectives Determining tasks to achieve the objectives Estimating costs Setting the Total Promotion Budget Setting the Total Promotion Budget and Mix.
Principles of marketing definition download#
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Principles of management are broad and general guidelines for decision making and behaviour. There probably is no one best way to define marketing however, whatever definition is used should have an orientation that focuses on the key to marketing success – customers.įor the purpose of this tutorial, we will define marketing as follows: Definition: Green Marketing is a relatively new concept, which involves the promotion of products and services which are safe for the environment.It involves development, manufacturing, promotion, distribution, consumption, and disposal of the products and services in a sustainable fashion so that least damage is caused to nature. Values are acceptable or desirable in society. Some definitions focus on marketing in terms of what it means to an organization, such as being the key functional area for generating revenue, while other definitions lean more toward defining marketing in terms of its most visible tasks, such as advertising and creating new products. Whether we search print or electronic form we will find that marketing is defined in many different ways. Or, as is more the custom today, we could search the internet to see how marketing is defined. Since marketing has been an important part of business for a long time we could consult one of the many hundreds of books written on the subject to locate a definition. Our starting point for learning about marketing is to begin with the basics and that starts with defining marketing.